Brief
Design a typographic based information piece that features typography in the environment and proves that type has an effect on it's surroundings. This can be either naturally formed or man made examples of type but they must in some way either have an effect or have absolutely no effect on the environment around it.
Photography should be incorporated into your design but does not have to be the main focus, just ensure the piece contains enough visual and theoretical information to allow the target audience to gain a good understanding of the concept.
Considerations
Is it signage that pedestrians or drivers couldn't cope without? Or is it temporary road markings that are there to communicate a message to a certain group of individuals? It could be a shadow on the street that forms recognised letter forms. It could be anything but consider how and why it effects the surrounding environment and ensure that is clearly portrayed in you chosen product outcome.
Target Audience
Designers, Architects and Design Students as well as general typography lovers.
Tone of voice
The use of a tasteful and professional tone of voice would produce the best results, but if it contains comical or humorous aspects then this would definitely not be a negative.
Mandatory requirements
- Research and Development
- Strategy
Deliverables
- Printed informational publication.
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