1. What skills have you developed through this module and how effectively do you think you have applied them?
As this has been quite a long module I have definitely learnt a lot during this module, but when it comes to skills that I have developed, I would say my concept development has improved a great deal, i am now considering whether ideas i produce are both relevant and appropriate for the task they are assigned to do. In this module specifically i have tried to develop my concept to a point where both the products created and the topic chosen both appropriately link and target the correct audience, I feel he products I have created are like no other Ale on the market and is specifically directed at a younger male audience and the products I have included were designed with the specific target audience in mind.
Using photography as a design tool. This is not the first time I have used photography in a brief but I am trying to present my work in a much better looking way when it comes to Product shots I take of my work, I have spent more time this module taking nice photographs of my work and using them in presentation boards and design work. This is an area i really enjoy, and have mentioned n previous modules photography is a tool I would like to develop even further.
2. What approaches to/ methods of design production have developed and how have they informed your design development process?
I also set out at the beginning of this brief to not just create a series of 2D products that are all printed, I wanted to experiment with working with 3D products and design how they will work rather than just what they look like. In this module I would say creating a working bottle opener was an example of how I have designed a working product rather than just what would be printed on it. Obviously it isn't made out of metal so it doesn't actually work, but if it was then it would, and I am quite proud of the fact i have designed it all revolving around the same logo.
The product of the labels may not have been appropriate if the bottles were being mass produced as at the minute they are made out of mount board and double sided tape, however I tried to experiment with different ways of transferring the labels onto the bottle and many of them were unsuccessful, but visually i am really pleased with the outcome.
3. What strengths can you identify in your work and how have/ will you capitalise on these?
4. What weaknesses can you identify in your work and how will you address these in the future?
My organisation skills are still no better if I am being perfectly honest, many of the design production decisions were forced as I was having trouble booking any time in the print room as it is such a busy time of the year. this forced me to think of other ways of producing my product range, which in the end I am quite happy that I did. However I would have had more control over the production method if I would have thought in advance and booked several print slots over several weeks, so I would always have an option available.
I would have liked to produce more items revolved around the branding and identity of the beer packaging, I found that I struggled the last couple of weeks to juggle both CoP and this module hand in, therefore I was focusing mainly on CoP and then had to rush this module more than I would have liked and again this is down to bad time management. I need to learn that taking the first step is the most important one, I always find it so difficult to start the design stage and I get more scared the longer I leave it but once I have done the first bit that is when I really start to enjoy a brief so I need to start getting on a brief as soon as we get it instead of putting it to the back of the list until everything else is out the way.
5. Identify five things that you will do differently next time and what do you expect to gain from doing these?
- Use a different printing method for any products I create, I am specifically talking about screen print as it is the one thing I really want to do that I am too scared to try, so I need to man up and get on with it.
- Start briefs earlier so I will have more time to be able to make more mistakes and have time to re do them, it would be nice to create my final pieces at least a couple of days before the deadline so I have time to make changes if I need to where as at the minute it seems I have to put up with the mistakes as I don't have enough time to correct them.
- Brand as many appropriate products as possible and actually produce them all, I would have liked to create stationary and other pub promotional products in this brief but again dues to bad time management I ran out of time and mainly focused on getting the main products and concept perfect.
- Play around with more initial ideas, I had a pretty good idea of what I wanted to create at the research stage of this module, so when it came to the design stage I had, had time to visually work out what I wanted to do, bt it would have maybe been more beneficial to play around with a few more ideas first.
Use as many finishing techniques as I can, really need to use them as much as possible next year because I would like to be confident in using them and understand them before I move on, they are really useful design tools and I have found that many product outcomes don't look great because they have an awesome design on them, they look great because of the way they were printed, the substrate they are on, the gloss they have etc. so i want to take advantage of those more in the next module.
6. how would you grade yourself on the following areas?
Attendance -3
Punctuality - 4
Motivation -4
Commitment -3
Quantity of work produced - 3
Quality of work produced -4
Contribution to the group -4
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