Preverbaly yours// Message and interpretation

This brief is an interesting one and focuses entirely on visual communication, it's quite a good opportunity to play with our first Type and Image brief and see what ideas can be developed.


My Proverb is 'Time is a great healer" 


Initial idea design sheets.

For the text poster I got an idea quite quickly that I wanted to base my type on digital clock type, a few other ideas like putting the text on a label of a pill bottle or forming the text like it had been put on a doctors prescription, but after asking amber it would have involved image.


But from these initial ideas I got a couple of ideas that I wanted to run with. Due to the short time scale we had to complete these posters I didn't really feel like I had time to develop more than one idea.

I drew and worked out the scale of the text on Illustrator. I want to keep all the text the same style, and using the  digital clock template I mixed between upper and lower case letters, as well as numbers, I believe this enables the text to look more digital so the viewer can associate it definitely with time.


On the second type i used the same digital clock idea but then mixed it by turning the E into second markings you'd find on an analogue clock, but feel if I do this then I would not be able to show the medics cross in the text.

I feel time:healer is the only information that is needed especially seeming though I want to keep all 3 posters quite simple, also I didnt want to just write my proverb all over the posters as I felt it is more of a challenge to get people to understand your message just through visuals and minimal text.


I decided to colour the cross red in the middle to highlight it and create the image of a digitalised medics cross, while still maintaining pure text.

When it came to the image only poster I came up with the idea of using the medics cross as well but symbolising it as if it was on a digital clock, keeping the theme spreading from text to image, I want to keep it quite simple which has resulted in me coming up with a logo type image, but I also want to not complicate the design any further, I felt it is all that is needed to represent the statement ' Time is a great healer'.


I wasn't sure for the final image if I wanted to keep the same theme of the first 2 posters, while also making it obvious both text and image has been used, I ended up thinking that just combining the previous 2 posters was the best way to keep the design simple as well as visually pleasing.


These are a few different layouts I was experimenting with;

 After asking peers on opinions of layouts and explaining my thought process, it was agreed that I needed to keep the final layout just as simple as the previous 2 and finally decided to choose this as my final one.

 Again creating a logo style image, trying to keep it as neat, clean and affective as possible.


The more I look at the design the more I dislike the simpleness of each one, but then I also feel that is the area that helps focus the viewer on the focal point of the poster.

Poster designs photographed in context.

Taking the pure image as well as the image + type poster, this is the kind of situation I first envisaged the posters being in, maybe in some doctors surgeries OR in a psychology department, to give the message that time is the greatest healer.