Responsive // Collab session - Mini crit - Eve and Abbas

In the last responsive session, our task was to be at a point so we could confidently explain/ present our brief, and our intended concept. 

Where we stood at the beginning of the session, we had a pretty good idea of a direction that we wanted to go in, featuring mainly on 

'Does your grandad look like Winston Churchill' - This concept aimed at 11 - 16 year old school children. we wanted an idea that would force the audience to have to remember Winston Churchill's face whether they want to or not, so the result would be that they see it so often they have no choice but to recognise him.

We want to create quite a large range of products that relate to a similar outcome. The range of products we are aiming towards at the minute will be both Digital and print based.

• Website - where if your Grandad does look like Winston Churchill you can send in your photographs into a competition, where the best entry will win.

• App ( similar to 'Bald booth' and 'Make me old' Iphone app) but this app will turn your photo of yourself into Winston Churchill.

• App ( similar to Instagram) you can take photos of yourself and your friends in certain famous Winston Churchill poses and edit the photograph to super impose yourself into a photo or be able to edit your photo with filters (as on Instagram) which turn your photo into a 1940's style propaganda poster or photograph

• Billboard - of images of Winston Churchill to reach a mass target audience

• Brochure / printed publication to be sent to secondary and high schools, that will introduce the target audience to the App and Website.

These are the concepts that we took to the session on Thursday. With our pair we then had to present our concept to another pair in the group. (Abbas and Eve)

after we had explained our concept we then swapped briefs with the other group for an hour where we had the challenge of suggesting developments, brand new concepts and interesting and new ideas that you may do to this brief if it was yours.

 

Ideas from Abbas -

• Wanted poster - with the face of Churchill, containing information about himself (height, personality, facts, individual features)

• Winston yourself App -Similar to 'Make me old' and 'Baldbooth'

• App - Compares photo of your grandad with Winston Churchills  - app gives you a match percentage - your score and photo is uploaded onto scoreboard - winners win prize of educational trip to London to Winston Churchill Center and Museum.

• Billboards / Posters / adverts - Already known Churchill Insurance quotes with real Churchill's face

• TV advert - has Churchill and dog fighting like Tom and Jerry Cartoon

• Poster - in style of WWII propaganda poster

• Competition through schools to design stamp/ coin for Winston Churchill  

Ideas from Eve - 

• TV advert after Xfactor Talk Talk adverts, where people send in their videos related to Churchill and the best are featured on sponsored TV programs. 

• App - using templates/ face/ scene that Churchill was in and people aim to do impressions.

• Photo board, with Winston Churchill on in the center of towns that people would take their photo with.

• Quiz app - relates facts about Winston Churchill and Churchill insurance dog come pop up and the audience has to choose who the fact belongs to.

• Winston Churchill Sweets - relating face of Churchill to a product most kids like.

• School competition to design coin.