Responsive // Winston Churchill collab brief concept - 'Does Your Grandad look like Winston Churchill?' competition

As this brief is aimed at a younger audience and aims to create an educational message about a topic which generally 11- 18 year olds don't really care about. we have decided to propose a competition which we hope will intrigue the audience to get involved as they will have a chance to win a prize. The product range we are going to produce, is a mix of both digital and printed products which will both help promote the competition to as many of the target audience as possible and allow various different methods for the competitor to enter into the competition.

Competition - Does your Grandad look like Winston Churchill?

The problem that needs solving is that many 11 - 18 year olds today have no idea who Winston Churchill was and what he did for Britain and the World.

From one of our original concepts that we came up with 'Winston Churchill Lookalike' which was then supported in the Mini Crit with Abbas and Eve, we thought that the Grandparents of these school kids would be the best source of referencing and information about Who Winston was and what he did.

The Grandad will be a face for the teens to reference and relate to, most people know what their grandad looks like, so by forcing people to link Churchill's face with that of their grandad, it will be more likely for them to remember his face.

Grandparents are another brilliant area to relate to, because even if your Grandad doesn't look like Churchill, it will still create an opportunity for the teens to ask their Grandparents who he was and what he did. We hope that the printed promotional products we propose would promote his face and his name which would encourage anyone who didn't know who he was to ask/ find out.

Tone of Voice

As we have decided from the initial stages of this brief, we have decided to approach this brief with a humorous / comedic tone of voice. This, is much more likely to create interest in a younger target audience who all have different interests and hobbies.

Product range

- Competition - 'Does your Grandad look like Winston Churchill?'

- App - Iphone / Ipad / Android

• Learn competition instructions and rules
• Main way of entering competition
• Addition fun add on app similar to 'Fat booth' / 'Bald booth' where you can turn yourself into Winston Churchill 

- Additional Churchill Insurance web page - Another way that people can access the competition, to both learn about the rules as well as enter the competition, this is for those kids who do not have access to Smart phones or app usable appliances.

- Promotional interactive Leaflet/ flyer - Sent out to Schools accross the UK to be situated amongst the students. This culd be given out in specific history lessons, or a mini task that can be done in Form time. It is a fun little task that will both introduce Winston Churchill to the audience as well as explain about the competition and how to enter. The Flyer will contain a net of a cool little 3D Winston Figure that can be made by everyone. This is a fun little creative product which we hope would be the main way of promoting the Competition.  

- Range of Printed promotional material - These will be situated throughout town and cities around Britain, in areas where school children / parents regularly visit. These are purely promotion for the competition, to create some intrigue from as many people as possible and help aid he popularity of the app and the competition.

• Billboard
• Add Shell
• Promotional Street Art / Graffiti