Design Practice: Responsive // Winston Churchill Collab brief

When we took our chosen concept to the mini crit with Fred he made a good point which made both me and josh feel a little more relaxed about our submission. As the brief requires an entire campaign with no real direction apart from the result that is wanted from the target audience. We were both worrying a little of how we would actually work together to create consistent design as well as the fact that neither of us had ever designed an App before.

It turns out that as our proposal is very much conceptually based rather than visually, Fred told us that we should just create the 5 presentation boards to purely get the concept across, rather than worry about the visual outcome of the app and what the final visuals would be. because if the concept is explained well, it would be more likely to be chosen and for the designs and visuals of the campaign to be decided on afterwards.

The boards will still be nicely laid out and consistent.

So considering this, I just want to create some form of visual for the main page of the app so I could thoroughly explain all the aspects that will be involved without having to design every page.

obviously as the brief is to make the face of Winston Famous again, the visuals I will create will be using mostly photographs of Winston.

This photo being black and white, and his face being central was the best choice of the photos I could find.

I wanted to edit the image to give it an aged look, to give the message of historical importance, but this also gave me an opportunity to develop some Photoshop editing skills,

Me and Josh have both decided it would be best to keep everything in patriotic British colours of Red White and Blue, these are also the colours that Churchill insurance use for nearly all their brand identity.

For simplicities sake, all I included was the title of the competition and the explanation would explain what the app has to do with the competition.

I copied a navigation bar style from the National Express Iphone app, to give me a template for the pages that will be included on the app. The Flowchart I have worked out and created that will go on a separate board will explain the full navigation of the App and how it will work as well as how the user would interact with the it.