Statement that reflects your current direction within the brief ....
After talking with a peer group in the crit today, I have decided that I will try to design a package that would be given to new gym members/ new customers of personal trainers, this will include;
- A leaflet about Protein
- A leaflet about Fibre
- A leaflet about Carbohydrates
- A leaflet about Fat
- A leaflet about recipes/ meal plans
- Poster
- Supplement shaker Bottle
- Water bottle
- String tightened bag
Rational
Brief: ( What is the problem you intend to solve?)
I want to create more awareness about diet and nutrition when it comes to exercise and fitness, Most of the gyms I have visited in the past and my over all experience from doing research is that, unless you pay for it or bother to research yourself, there is little information in gyms about the importance of the nutritional side of fitness and exercise, so by producing a package that can help inform a new gym goer about the basics of nutrition and how much it will effect their results, as well as a supplement shaker bottle and a sports string close bag would be invaluable to any person starting to go to the gym.
I think I want to design this for a specific gym so then it would be an individual unique aspect that that individual gym could use as another selling product, as well as advertising the gym once the bag and the bottles are used.
Who needs to know? : (Who is your audience?)
New gym goers who are aiming to increase muscle mass.
What do they need to know?
70 - 80% of physical results come from your diet, This is a way of informing people who other wise would be clueless and spend all day long exercising but if they don't eat the right things it will be a very slow process.
Easy to understand information about what the different nutritional forms are and how they do or don't benefit you.
Why do they need to know? (The concept for your problem)
To help improve their knowledge, so people can help themselves, using the given information as a guide to help them maintain a good diet while also helping them improve their results in the gym.
What will they respond to? (How will they connect/ understand the outcome?)
The package will come with informational leaflets in the different areas of nutrition. They will also be able to use the water bottle, shaker bottle and bag every visit they have to the gym while referring to the leaflets whenever necessary.
What research is required?
I will need to research
- Which gym I will be designing the package for
- Where I can find plain string bags, Water bottles and shaker bottles
- Existing sports/ nutrition infographics
- Leaflet designs that could be used
- Techniques for printing on bags
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