- Promote the gym
- give nutritional/ exercise tips
- be aesthetically pleasing
- remain in an appropriate style for a gym
- fit with the other products.
I want to keep the posters quite simple, making the main focus the type, therefore remaining with a similar colour scheme is necessary, the simple plain black back ground and the figure used in the leaflets will keep everything neutral,
The aqua blue type on the black and background stands out to viewer as well as linking the poster to the importance of drinking plenty of water.
As well as the figure of the man, the layout of the type keeps the theme with the leaflet front cover.
Also to have another continuous theme I think it would be interesting if the figure was cut out, leaving a man shaped edge to the poster, whilst adapting the poster to whatever surface it is stuck on.
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