Design Practice 2 // Workshop and research board crit
Todays workshop was split into 2 sections, the first was another 5 words task to help us really refine our topic and intended concept. 5 words
That sum up your good
Tone of voice
Target audience
Process and Finishes
Products
The key is to try and be as specific as possible which is much more difficult than you might think, especially with my topic being so broad at this moment in time. Sum up your good
Fun
Rustic
Informative
Shape
Pattern
Tone of voice
Comedic/ Humorous
Educational
Informative
Fun for young adults
Historical
Target Audience
18 - 25 year olds
Drinkers
Male
Creatives
Action and adventure gamers
Process and Finish
Screen Print
Embossing
Laser Cut
Foiling
Vacuum mold
Textile print
Products
Logo/ Brand
Beer Bottle / Label
Pillow / Game
Beer bottle sleeve
Beer bottle packaging
Packaging for beard grooming kit
Mask (with beard)
Drinking vessel (pint glass/ horn/ tankard)
Comb/ Brush
Drinking game
I also decided that my brief would be focused around
A collection of ...
and the two main design areas I will be basing my product range around will be
Product and Packaging
Brand and Identity
The second half of the session was revolved around criting our research boards, the format of this crit didn't really aid the design of my boards as they did rely my explanation along with the visuals in order to get my message across, however we were split into groups and our boards were rotated between 6 people all individually viewing and criting the boards, and as mine have no real direction at this moment in time the feedback I received was rather unanimous .
Feedback overview Negative
Lack of contextual information (all boards)
Boards not numbered
image alone doesn't explain much
Boards are quite vague
I found it quite tricky at this stage to know what to include on these boards, and as I thought that the less text on a board the better then I was designing them with that in mind, I do however agree there should be more structure to the boards, they would need to be simplified if It was only image that was going to be used to portrait my message. however as the crit tomorrow I will have a chance to talk through my boards and present them to the group I think I will keep the boards with no text.
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