After
the crit on Friday we needed to reinforce our concept with a stronger
idea, we came together and discussed our options I suggested that we use
the video we shot that was just really there as a secondary product,
should be pushed into one of the main products and used more as a viral
video that can communicate the message quicker and to a larger audience.
Unfortunately
this would mean we resort back to using digital media to communicate, I
quite liked the fact that our product was a physical object that didn't
rely on the internet to create a reaction, however, considering were
didn't do so well and our message wasn't that well received on Friday i
think this viral video is a necessary change in course.
This
meant the next step is to improve the video by giving more information
to portrait the message clearer, we sat down together and as non of us
have used video editing software before, Martin sat down and gave it a
shot.
The
video that was produced I think is a good promotion of the message, it
also includes the box functioning in the video which brings the set
together.
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