Graphic response for the History of brief.
I chose too focus my graphic response on promotional material for the London coffee festival.
3 chosen graphic responses;
Promotional poster
Informational publication
This informational publication contains a brief history of coffee to give the reader a basic understanding of how coffee has evolved over the centuries, it also folds out to have a full page coffee atlas showing where coffee is grown in the world and whether they grow arabica or robusta beans, it also contains a simple explanation of what the difference is between the two beans and why arabica is a better drinking bean than robusta.
Flyer in the form of a coffee cup sleeve
The Idea behind this flyer would be handed out to members of the public as a promotional piece for the festival, if the individual was then to bring the coffee sleeve with them then they could use it on a coffee based beverage of their choice.
A History of Coffee Presentation
The presentation today went very well, the fact we only had 3 minutes to get out as much information as possible about our subject made it overall quite difficult and I was bound to midd out certain elements of information that I perhaps should have.
Visually I wanted the theme to continue from my presentation into my graphic response, this is why the sack texture was once again used.
My presentation focused mainly on the actually history of coffee, there were many more areas that could be researched and presented in depth but I wanted to get across my main interests and what I had based my graphic response on.
- i started with the general history, where coffee originated, who exploited it etc.
- How and when it traveled to Europe
- How / when it traveled to America and what they did with it
- The different beans that are grown
- How a bean is processed and what difference it makes to the flavour
- and finally and overview of how coffee based beverages are prepared and consumed in modern society.
As we were only presenting to small groups there was more specific feedback from my peers and as we were told to give both positive and negative feedback about all elements of the presentation it meant i got a good wide variety of constructive elements to learn from.
Below is the feedback I received,
- Blue - Negative
- Pink - Positive
Positive
There was a common piece of positive feedback which focused on the information I displayed in my presentation, It was well informed and I knew what I was talking about and taught people information they hadn't heard before, the presentation visually followed the theme of coffee and my graphic response
That I focused on the history of my subject which was the title of the brief.
Negative
- I didn't show the process of creating my graphic response
This was more because I didn't have time to fit it into my presentation, I eliminated it from the presentation as i thought I would be able to explain it a little bit while I showed people.
- involve some more of my primary / secondary research.
As I was focusing on the actually history of coffee it was a little more difficult to collect and present primary research as it was based on facts rather than statistics, I did other primary research but it was not relevant to what i was presenting.
