The more I work on this info pack, the less enthusiasm i have for any of it, it has started to become a chore and I know it is because of my design choice to put it on such large pages for my fold out info pack, i have created such hard work for myself, i also really am not happy with the design in general, I started off in a direction, and due to bad time management, it has resulted in me not having enough time to edit and adjust this pack as I would like.
my aim is to keep the design fairly basic, and focus most of it around the colour scheme, I don't want to focus that much detail onto the diagrams, so simplicity and trend is the key. However I really don't like this book anymore and I wish in all honesty that I could start again and spend a bit more time on the design development stage before making my decisions and running out of time.
Colour modes
As I am just featuring information in the pack that I would personally find useful, I have left out alot of areas i think are less important to my learning as a designer at this stage in time.
The size of the page is making it really difficult for me to place
the text, because the grid I have chosen to use doesn't take into
account folds in the paper, I have had to adjust copy to fit in between
the columns, I know this is not the proper way and I should have done
individual grids for each face of the manual. In hind site i have made so much more un enjoyable work because I haven't used a grid system in this way.
Paper sizing and Stock samples
I was trying to keep a constant theme throughout the theme of the book, it hasn't gone quite to plan but I think this part of the bok layout wise is alright.
After initially deciding to do the Bacardi brief I quite quickly, came up with a concept that I 100% wanted to do- After researching Cuba and finding out about what is related to Cuba, I thought of, old American cars or (Yank Tanks, I thought of Revolution and I thought of Cuban Cigars. As one of the main aims of this brief is to link Bacardi back to it's Cuban Heritage Ias well as attract a young male audience I thought this concept was too good not to do.
So below you can see some initial sketches. As you can see the concept I am wanting to propose cigar box filled with test tubes filled with Bacardi, the tubes are meant to represent the cigars, the product range that could be delivered with this concept could also go far.
I will take these initial sketches to next responsive session and see what feedback i get to see whether others think this concept is as positive as I think.
Environment | Typography | Environment
Brief
Design a typographic based information piece that features typography in the environment and proves that type has an effect on it's surroundings. This can be either naturally formed or man made examples of type but they must in some way either have an effect or have absolutely no effect on the environment around it.
Photography should be incorporated into your design but does not have to be the main focus, just ensure the piece contains enough visual and theoretical information to allow the target audience to gain a good understanding of the concept.
Considerations
Is it signage that pedestrians or drivers couldn't cope without? Or is it temporary road markings that are there to communicate a message to a certain group of individuals? It could be a shadow on the street that forms recognised letter forms. It could be anything but consider how and why it effects the surrounding environment and ensure that is clearly portrayed in you chosen product outcome.
Target Audience
Designers, Architects and Design Students as well as general typography lovers.
Tone of voice
The use of a tasteful and professional tone of voice would produce the best results, but if it contains comical or humorous aspects then this would definitely not be a negative.
Mandatory requirements
- Research and Development
- Strategy
Deliverables
- Printed informational publication.
After my crit on my existing web layout and the final web session workshop, My website was way too over complicated, there was too much colour, to much shape and too much information, I decided to adjust my idea and majorly simplify it to both aid with understanding of the concept for the audience as well as make it much easier for me to create especially with my current level of Dreamweaver skills.
Current Web layout.
Amended scamp
Navigation bar and logo will now be constant in position, when the page is scrolled all the information will travel underneath the nav bar and logo.
Scamp Layout for
Amended Wire Frame
Amended Mock up
Constant Nave bar and logo, transparent logo and text to see different visuals when scrolled over.
Transparent logo.
Transparent type on buttons.
Use of photography, to both get across the subject of the website, and to aid aesthetically. i am aiming to gather coffee based images that will also look good when viewed through the logo and button text.
Text based information will be placed relating to the image on the right hand side coaster, if more information is necessary the layout will repeat down the page.
