Design Practice 2 // Viking Beard Ale - Viking Alphabet

From previous crit feedback, I was told that the design I had used in my research book using the Viking Alphabet as a visual tool worked well and I should try to incorporate it into the product design.

I will use the viking alphabet but it will not be the main visual element of the brand, but it will hopefully add a little bit of history as well as interesting unique shapes that are kind of similar to some Swiss design that is fashionable at the minute.

Viking Beard Ale - straight translation from English (not actual Nordic words)