Design Practice 2 // Possible way of displaying product in shops

As one of the concepts would be to give away a free beer mat with any purchase of VBA, and considering for my proposal I used the negative cuts from the beer mats to form the label for the bottles, technically the coaster could be slotted back over the logo, so it is attached to the bottle, so when people purchase a beer they can just pull the coaster off, the label remains where it is and the coaster can be used with the design cut from the center.

I think this would create a unique visual appeal to the beer and in some cases people may just purchase the beer just because you get a free boaster, and when you peal the coaster away and the design is still attached to the bottle i think that is a cool and interesting design aspect.