Brief
Design a logo for Mark Websters Photography. He specialises in lifestyle advertising photography, and prides himself on capturing real moments with natural feel for use in design and wants a logo to reflect this as well as reflect himself creatively.
Considerations
The logo will be used on all promotional material, including Letterheads, website, business cards and embossed onto portfolios or anything else that may be needed to be branded for the success of his business, therefore scale and legibility are very important, the logo should be simple, functional and high quality so it can be recognised at any size.
A more modern Sans serif approach should be taken on this brief, there should be no traditional photography involvement with no calligraphic type or traditional floral patterns which are typically associated with photography magazines. Target Audience
Potential clients
Tone of voice
Modern, professional, natural, functional and simple
Deliverables
- Logo design emailed in RAW format, PDF, Jpeg and GIF
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